I've run businesses as a general manager, run the warehouses inside them, sold the technology, and delivered the implementations. Most executives know one of those worlds. The companies I work with need someone who has lived in all of them, because at their size, they are one business.
A million-square-foot Fortune 50 warehouse on three shifts, converted from paper to WMS while the trucks kept rolling. General manager of Petro's Princeton branch: a fuel delivery fleet, HVAC service technicians, and a P&L, a whole business, not a department. Internet grocery fulfillment at Shoplink in the late nineties, before the industry knew whether it could work. This is the decade where I learned what a plan is worth at 3AM on the dock, because I was the one out there loading trucks when mine fell apart.
Fortune 50 CPG · Petro · Shoplink.com
At SML RFID during the Walmart mandate era I served as VP of Professional Services and VP of Alliances, building the delivery organization and the partner channel, and we patented the XARM encode-and-apply system along the way. RFID solutions at OATSystems. Global WMS and omni-channel consulting as a Client Partner at JDA. I came back to delivery in 2024 as a Global Services Director at Blue Yonder, leading WMS and TMS implementations and an 11-site cloud migration for a Fortune 100 food and beverage provider. Delivery teaches you the distance between what was sold and what ships.
SML RFID · OATSystems · JDA · Blue Yonder
A decade selling supply chain technology and services at Gartner, E2open, Oracle, Infor, and the AI startup Algo. Selling taught me what delivery can't: how companies actually decide, what pressures shape the decision, and what buyers wish they'd asked before they signed. When I sit on your side of the table now, I know every move the vendors will make, because I've made them.
Gartner · E2open · Oracle · Infor · Algo
"My first job was getting people who didn't report to each other working a single objective. I've been doing it ever since."
Before supply chain, I was a Marine Corps Naval Aviator and an airborne Forward Air Controller, with combat missions in Desert Storm. A FAC directs coordinated action across platforms that share no chain of command: fighters, AC-130 gunships, naval gunfire, SEAL teams on the ground. None of them answer to you. Your authority comes from one thing only: having the clearest picture of the battlefield and the discipline to communicate it in each platform's own language, all of it in support of the people in contact.
I've spent thirty years finding out how directly that job translates. Every company past a certain size runs on platforms that don't report to each other: sales, operations, IT, finance. Each one speaks its own language, each one sees its own slice of the picture, and the failures happen in the gaps between them. The work I did converting a Fortune 50 warehouse from paper to WMS, building SML's delivery organization and partner channel, and leading an 11-site cloud migration at Blue Yonder was the same work: build the single picture everyone can act on, translate it into each function's language, and keep every asset pointed at the people in contact. In business, the people in contact are your customers and the crew on your floor.
It's also why the fractional model fits me. A fractional executive walks in with no positional authority, the same as a FAC checking in over someone else's fight. Nobody has to follow you. They follow the clarity of the picture. If your picture isn't better than everyone's partial view, you have no business being there.
The practice takes its name from that seat. "Wings level" is the call from a strike aircraft when it's committed: pointed at what the pilot believes is the target, done maneuvering, seconds from release. Nothing happens until the FAC, the one with the full picture, answers "cleared hot." Companies hit that moment too: committed, capital ready to release at what they believe is the problem. My job is making sure it's the right target before you pull the trigger, and telling you straight when it isn't.
Small teams do great things with less drag. At an enterprise, a good idea needs six meetings and a steering committee before anyone touches it. Under $30M, the distance between a decision and action is a hallway. I'm a man of action, and thirty years earned me the right to choose where I spend my time. I choose the hallway.
Food & beverage, retail, pharmaceutical, grocery, 3PL
XARM encode-and-apply system, SML RFID
Naval Aviator, OV-10 Bronco. Combat missions, Operation Desert Storm
Current ATP-rated pilot. Mission Pilot, Civil Air Patrol Emergency Services. Squadron Operations Officer, Assistant AMO, aircrew instructor
Creator, YouTube channel and Substack on WMS and warehouse operations
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